Tesco Stores
Online Grocery Loyalty Onboarding
Technical Program Manager · 2020
Streamlined subscription onboarding to boost digital loyalty program adoption.
SubscriptionUX DesignGrowthAnalytics
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The Challenge
Low adoption of subscription services due to complex onboarding and limited customization options.
The Solution
Streamlined subscription flow with smart defaults, flexible scheduling, and predictive inventory management.
What I Did
- Defined and validated a simplified sign-up flow through user journey mapping and stakeholder workshops
- Championed the adoption of progressive profiling, enabling contextual data capture without overwhelming new users
- Collaborated with design and engineering to ensure a seamless and scalable implementation across platforms
Outcome
Increased online loyalty program adoption by 150%, by creating a more adaptive onboarding approach.